research. insight. creativity. the recipe for sales.

To win the hearts, minds, and stomachs of chicken sandwich lovers, McDonald’s launched a new Southern Style Chicken line, beginning with the Southern Style Chicken Sandwich. With a new improved taste, and attractive packaging, McDonald’s was hungry to increase sales of chicken sandwiches year-over-year. Dalton was up to the task with an integrated marketing campaign that included outdoor, video, and public relations. The results: The campaign got customers flocking to their local McDonald’s as launch market sales outpaced all other markets by more than 30%.

our role

branding | pr | creative | video

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McDonald's Billboard

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At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.

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