Marriott Orlando World Center

creating a memorable media event that won’t flounder.

the ask

Orlando World Center Marriott (OWCM), the largest Marriott property in the world, began working with Dalton in 2021 to support public relations and influencer collaborations. Coverage highlights have included mentions in Forbes, Travel + Leisure, The Points Guy, USA Today and more. In addition to earning ongoing media coverage, the Dalton PR team supported OWCM in planning and executing a media and influencer FAM trip in 2023.

Above photo courtesy of Orlando World Center Marriott.

our role

pr | influencer engagement | on-site event support

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the execution

Dalton’s efforts included researching and vetting influencer and media partners, conducting individualized outreach, negotiating deliverables, supporting itinerary development, staffing support throughout the FAM weekend, monitoring and customized reporting on all content.

Screenshot of Youtube video of OWC

Screenshot of Youtube video of OWC

the results

  • 153,290+ Instagram impressions
  • More than 140 Instagram stories posted throughout the weekend
  • 186,300+ YouTube video views
  • Seven Facebook posts
  • Several pieces of earned media coverage
Screenshot of Youtube video of OWC

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say hello.

At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.

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