giving a glimpse of the future through interactivity.

Located at the site of the Mercedes-Benz manufacturing plant, the Mercedes-Benz Visionary Center, is an immersive, interactive experience where visitors can look into the past, present and future of the world-renowned automaker, including their concept cars.

For the latest adaptation of the Visionary Center, Dalton collaborated with Method-1 Interiors to create a stunning, sleek space that surrounds visitors with branded elements and a series of custom LED inlays to match the energy of the concept vehicle. To guide visitors through the rich visual content, we created a pair of interactive video walls that reveal the products and projects defining the next generation of Mercedes’ automotive excellence.

By having immersive and interactive capabilities, Dalton is redefining what an advertising agency is all about.

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design | social | pr

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At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.

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