The Factory, a historic property in Franklin, Tennessee, wanted to rebrand itself as a premier place for shopping, dining and entertainment. The Dalton team offered up a completely new and inviting look, complete with a new logo paying homage to the historic and iconic water tower that has been on the property for decades. A fresh and inviting new color palette and a letter pressed inspired design gave the Factory a much more current and sophisticated feel, exactly what was needed to draw in locals and tourists alike.
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