a digital, video, and social campaign in a class of its own

Savannah College of Art and Design, known to most as SCAD, hired Dalton to develop a digital campaign to increase awareness and drive more applications from qualified students. We launched an advertising campaign anchored by the line, “You Make it Here”, to bring attention to SCAD’s incredibly high rate of graduates who land jobs in creative fields. We lowered the cost per lead dramatically using streaming video, animated digital ads, TikTok and social media content. The results?  SCAD had its largest ever class in 2021.

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