Breathing new life into the AHA brand.
For years, the American Heart Association relied on science-based messaging to convince consumers to live heart-healthy. As such, their brand lacked any emotional connection with consumers. Our primary research showed people don’t want another organization telling them to eat their vegetables and walk around the block.Branding • PR • Creative • Video
The results: The Life is Why rebrand fundamentally changed the way audiences thought about their health—and the role the AHA played in their lives. The power of the campaign can be seen in its personalization. The campaign inspired consumers to share their reason for living healthier. Since inception, the campaign saw 17.9 million online engagements and compelled 309,000 people to share their ‘why’ on social media.