AHA : Life is Why Rebrand

Breathing new life into the AHA brand.

For years, the American Heart Association relied on science-based messaging to convince consumers to live heart-healthy. As such, their brand lacked any emotional connection with consumers. Our primary research showed people don’t want another organization telling them to eat their vegetables and walk around the block.

Branding PR Creative Video

The results: The Life is Why rebrand fundamentally changed the way audiences thought about their health—and the role the AHA played in their lives. The power of the campaign can be seen in its personalization. The campaign inspired consumers to share their reason for living healthier. Since inception, the campaign saw 17.9 million online engagements and compelled 309,000 people to share their ‘why’ on social media.

Life is Why Posters


140 W. Monroe Street
Jacksonville, FL 32202


Contact Us

Office Directions


1360 Peachtree Street Suite 700
Atlanta, GA 30309


Contact Us

Office Directions


500 Delaney Avenue, Suite 303
Orlando, FL 32801


Contact Us

Office Directions


926 Main Street
Nashville, TN 37206


Contact Us

Office Directions