Zoo Atlanta

a night, and campaign, to remember

In 2021, Zoo Atlanta launched a new after-hours event: IllumiNights at the Zoo: A Chinese Lantern Festival. They turned to Dalton to create a branding campaign with the marketing objective to generate high awareness while driving revenue. In addition to creating a stellar digital and traditional media plan that garnered over 104+ million advertising impressions, we developed award-winning creative that included video, animation, outdoor, and print. A breed apart, the Zoo’s campaign took home a gold, silver, and bronze in the OOH category of the Atlanta Addy’s.

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