VyStar

shining a light on our client’s commitment

VyStar Credit Union, the nation’s 13th largest credit union, called on Dalton to help launch their new brand positioning, “Do Good. Bank Better.” We unveiled this purpose-driven position with an integrated advertising campaign across North and Central Florida. This is emotive campaign shined a light on VyStar’s commitment to serving our communities and helping members live better financial lives. Leveraging traditional and digital creative through a full funnel paid media strategy, public relations, social media and direct marketing, the branding effort helped increase awareness in new markets and supported membership gains.