CareSource

good things happen when you care about your clients’ mission.

CareSource is a nationally recognized nonprofit managed care organization headquartered in Dayton Ohio. CareSource provides Medicaid, Marketplace, and Medicare Advantage plans serving over 2 million members in multiple states. Their mission is to always put people above shareholders; a fact we make sure comes across in the work. With the CareSource Medicaid product gaining ground in Georgia as the result of our previous successful brand campaigns, we were challenged to create a new Medicaid product campaign for 2021. One that delivered increased awareness and new members. The integrated campaign we developed reinforced why CareSource is “the Choice” during enrollment periods. A multi-media strategy concentrated spend on regions with the highest concentration of members, which solidified retention and combated competitive presence. We are proud to be their source for video production, public relations, social medial and paid media analytics.