Blackline

Branding and creative that didn’t play it safe

Blackline Safety, a publicly traded international manufacturer of connected safety devices, was looking to reinvent their brand position and launch an integrated campaign to increase awareness, drive sales and raise shareholder value. We didn’t play it safe and just rattle off specs of their product. We took their functional brand and made it an emotive one. The campaign focused on the ultimate value proposition: Blackline safety devices get workers home safely to their loved ones each and every night. In our first year of working with Blackline Safety, our international advertising campaign helped their stock price increase by 38% with a 44% revenue growth.