media planner

atl

Dalton is seeking a Media Planner to join our dynamic paid media team in Atlanta supporting a large healthcare account, among others. As a Media Planner, you will play a key role in cross-channel media planning, strategy, implementation and campaign management while maximizing performance for our clients’ business.

qualifications

Three (3) years or more experience in Media Planning and Media Strategy
Solid analytical skills to interpret and act on data insights for optimizing campaigns
Interpersonal skills for collaborating with internal teams and engaging with clients
Proficiency in utilizing media planning tools and software
Experience in advertising, marketing, or a related field is preferred
Bachelor’s degree in Marketing, Advertising, Communications, or a related field

nice to haves:

Digital media planning, campaign execution and management of Google Ads (includes paid search, YouTube, Pmax, Demand Gen, GDN, etc.) Meta, LinkedIn, TikTok, display/video, etc.
Experience in web site tagging and Google Tag Manager
Knowledge of FreshPaint, Google Analytics, GA4 and SEM Rush (Google Ads and Google Analytics certifications are a plus)

responsibilities

Develop and implement effective media strategies aligned with clients’ business objectives.
Hands on with research, strategy, planning, buying, campaign execution, implementation and optimizations.
Collaborate with internal teams, including account management, creative and web dev, to implement media recommendations
Stay abreast of industry trends, digital marketing technologies and developments to implement cutting-edge strategies.
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
Maintain good rapport with sales representatives and vendors.
Explore media alternatives and be creative in recommending media solutions.
Deliver POVs/position papers on key client issues and/or client opportunities.
Responsible for management of media estimates, insertion orders, billing, and reconciliation.

wellness and benefit offerings

Flexible work schedule with remote work one day per week (4 days in office, 1 day remote)
Dog-friendly office; Bring your Bestie to work!
Paid cell phone service + discounted new phone
Subsidized covered parking
10 paid holidays plus the week between Christmas and New Year's

Flexible PTO
401k plan with automatic company match
Parental leave for primary and non-primary caregivers
Medical, dental and vision insurance for employee + dependents
HSA option (only w/ High-Deductible medical plan)
A fun, fast-paced, and collaborative work environment

interested in this position

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Need Assistance? If you require reasonable accommodation or assistance for any part of the application or hiring process, please submit your request by email to careers@daltonagency.com.

say hello.

At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.

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