digital media manager
jax, atl, nsh
We are seeking a highly skilled and experienced Digital Media Manager to join our dynamic paid media team. As a Digital Media Manager, you will play a key role in digital media planning, strategy, implementation and campaign management while maximizing conversions and ROI for our clients’ business.
qualifications
- Bachelor’s degree in Marketing, Business, Communications, Advertising or related field
- Five (5) years experience in digital media planning and activation, with at least three (3)years managing & owning campaigns
- Strong experience required in the following channels: Google Ads (includes paid search, YouTube, Pmax, Demand Gen, GDN, etc.) Meta, LinkedIn, TikTok, display/video, etc.
- Fluent in web site tagging and Google Tag Manager
- Knowledge of Google Analytics, GA4 and SEM Rush (Google Ads and Google Analytics certifications are a plus)
- Strong analytical skills and the ability to interpret data to make informed decisions and recommendations
- Excellent communication and presentation skills, with the ability to effectively convey complex concepts to clients and internal stakeholders
- Managing multiple projects and priorities in a fast-paced agency environment
- Independent, proactive approach, ability to take ownership and make executive decisions
responsibilities
- Develop and implement effective digital media strategies aligned with clients business objectives (60% paid search/40% paid social + other digital media).
- Hands on with research, strategy, planning, campaign execution, implementation and optimizations.
- Oversee end-to-end management of digital media campaigns across various platforms including the Google Ads suite, as well as various social media platforms, ensuring maximum ROI and adherence to budget constraints
- Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization
- Monitor and analyze website performance metrics, such as traffic, rankings, and conversions
- Collaborate with internal teams, including account management, creative and web dev, to implement digital media recommendations
- Stay abreast of industry trends, digital marketing technologies and developments to implement cutting-edge strategies
wellness and benefit offerings
- Flexible work schedule
- Remote work one day per week
- Paid cell phone service on company plan + discounted new phone
- Subsidized covered parking
- 10 paid holidays plus the week between Christmas and New Year's
- Flexible PTO
- 401k plan with automatic company match (additional discretionary employer profit-sharing contribution)
- Parental leave for primary and non-primary caregivers
- Medical insurance for employee + dependents (5 PPO and 3 High-Deductible options)
- HSA option (w/ High-Deductible medical plan)
- Health care flex spending option
- Dental and vision insurance
- Employer-paid life and AD&D insurance
- Voluntary disability insurance
- Additional voluntary life and AD&D insurance
- Dependent care flex spending option
- Employee Assistance Program for employees + dependents
- Wellbeing assistance
- Adoption assistance
- Commuter benefits
- A fun, fast-paced, and collaborative work environment
- Company culture of promotions from within, and an atmosphere allowing for varied and rapid career development
- Dog-friendly office
submit application
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say hello.
At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.
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