A night, and campaign, to remember
In 2021, Zoo Atlanta launched a new after-hours event: IllumiNights at the Zoo: A Chinese Lantern Festival. They turned to Dalton to create a branding campaign with the marketing objective to generate high awareness while driving revenue. In addition to creating a stellar digital and traditional media plan that garnered over 104+ million advertising impressions, we developed award-winning creative that included video, animation, outdoor, and print. A breed apart, the Zoo’s campaign took home a gold, silver, and bronze in the OOH category of the Atlanta Addy’s.
At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.let's talk