new york life investments
Invested in our client’s success
New York Life Investments is a global asset management firm with more than $650 billion in assets under management. Dalton partnered with NYLI on a first-of-its-kind product campaign to generate sales leads and drive inflows for its municipal bond suite of solutions. Our creative strategy leveraged the fund managers’ industry expertise and the proven performance of their bond funds to position the team as the “Minds Behind Munis.” Using a content-forward approach, the digital campaign exceeded engagement goals by 421% and scored nearly 40,000 leads, contributing to a $206.4MM uplift in sales year-over-year.
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