Increased brand awareness is a thing of beauty
Change Healthcare is a publicly traded, $8 billion-dollar healthcare technology company and a long-term Dalton client. So when they needed help raising awareness with healthcare CEOs, CFOs, CMOs and CTOs, we got to work. To help raise awareness and encourage the target audience to consider Change Healthcare for upcoming IT and data initiatives, Dalton developed an advertising campaign merging data visualization with natural elements to bring to life the power of the Change Healthcare platform. The results were strong, outperforming industry benchmarks across nearly all media placements and increasing aided brand awareness from 18% to 36%.
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