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media strategy

With so many ways to get your message to the masses, it’s important to have a strategic plan for reaching your target audience.

Our talented team of media strategists and planners combine creativity and science to develop effective media plans to reach your potential customer at the right time, in the right place. First, we start by gaining a strong understanding of your objectives and measures of success, and then we dive deep into your core audience segments. From there, we can determine what mix of advertising dollars will best accomplish your goals. Once media is placed, we begin our analytics and reporting phase, where we analyze the data and provide regular performance reports so we can determine what is working best and what can be adjusted to improve the media spend.


So, whether it’s generating top of mind awareness, building familiarity or consideration with a product or service, or driving consumers to take action, we have expertise in crafting a full funnel media approach for both B2C and B2B clients.


    • Media Strategy
    • Research, Target Segmentation & Audience Analyses
    • Cross-channel Planning & Buying
    • Campaign Stewardship & Implementation
    • Reporting & Analytics
    • 360 Degree Holistic Media Capabilities:
      • TV/Cable
      • Radio
      • Out-of-Home
      • Print
      • Experiential
      • Display
      • Digital Video
      • Connected TV/OTT
      • Streaming Audio
      • Native
      • Content Amplification/Distribution
      • Paid Social
      • Search Engine Marketing
      • Email
      • And More!

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say hello.

At Dalton, we like working with one another. Collaborating with clients. Getting involved in our communities. And make no mistake, that affects the work. For questions, business inquiries, or career opportunities, you can reach us online or at our offices in Jacksonville, Atlanta, and Nashville.

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