Work

NYCM Insurance

For you.

The “For you” campaign for NYCM Insurance leveraged the history and family-orientation of a nearly 120-year old family-owned brand serving the residents of New York State. The strategy was to contrast the high-touch, personal approach delivered by this regional home and auto insurance company with that of the national mega-insurance brands that can’t possibly know or service their customers on the same level.

Branding PR Creative Video

The results: Over the course of the 2015 campaign, brand awareness increased in their priority markets around the state, and nearly 30,000 consumers were driven to Find an Agent only, a critical metric because they sell policies exclusively through independent agents.

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