McDonald's

Research. Insight. Creativity. The recipe for sales.

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To win the hearts, minds, and stomach’s of chicken sandwich lovers, McDonald’s launched a new Southern Style Chicken line, beginning with the Southern Style Chicken Sandwich. With a new improved taste, and attractive packaging, McDonald’s was hungry to increase sales of chicken sandwiches year-over-year.

Branding   |   PR   |   Creative   |   Video

The results: The campaign got customers flocking to their local McDonald’s as launch market sales outpaced all other markets by more than 30%.

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