Comcast Spotlight

Music Driven TV Advertising

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The Comcast Spotlight Music Strategy combines the star power and custom music of top Artists and aligns them with the top Automotive brands. The television advertising features vehicles within a Music Video format and shows the excitement of driving and the attention getting power of music.

Branding   |   PR   |   Creative   |   Video

The results: The new Music Driven Television Advertising we created has provided an essential new revenue stream that has resulted in over $5 million in new revenue in year one and exceeded initial sales forecasts by 38%

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