Founded by Jim Dalton in 1989, The Dalton Agency has developed into an award winning, full-service agency with offices throughout the Southeast. We work with regional, national, and global brands in a wide range of categories. Our philosophy for growth has kept our core belief intact, the needs of our clients always come first. Any department, any discipline, any skillset — you'll always find approachable faces eager to create collaborative solutions for your marketing challenges. Of course, we're always happy to chat about more lighthearted topics in between all the serious business too.
Together we win. Today's advertising landscape is about more than just talking. And we pride ourselves on being expert listeners. Building an authentic relationship with the clients we serve is the first step in creating a meaningful connection with the consumers we need to reach. Luckily, open conversation and emotional engagement are in our DNA. These values fuel our collaborative approach, our creative work and, ultimately, our impressive results.
What we do.
At a high-level, we do what it takes to fulfil your business objectives. But if you're looking for some detail, our team of more than 100 employees specialize in the following:
Our agency leader, mentor, motivator and CEO, Jim has over 25 years of experience in advertising and marketing, specializing in account service, market research and strategic planning. He founded the Dalton Agency in 1989, and has led it from ambitious start-up to over $75 million in capitalized billings. Jim has helped direct and craft award-winning advertising and promotional campaigns for companies and organizations in various industries, including retail, sports, law enforcement, education, real estate, travel and tourism, automotive, information technology, product manufacturing, and entertainment. His leadership, vision and management was integral to Dalton being named Advertising Age's Small Agency of the Year.
An active member of the community, Jim currently serves on the board of directors for Hubbard House and the Angelman Syndrome Foundation. He also is a past president of the North American Alliance of the Advertising and Marketing International Network (AMIN), an alliance of independently owned advertising agencies that spans the globe, with member networks in North America, Europe and Asia. Jim is a graduate of Jacksonville University.
A sought-after figure in the Public Relations and Crisis Communications field, Michael brings more than 28-years experience to the Dalton agency, focusing on corporate strategy & business development, government relations and corporate communications. He successfully advises clients and manages projects achieving results for a variety of regional, national and international clients. As a principal partner and president of the PR and Social Media Group, Michael has in depth experience in a variety of sectors including: real estate, consumer marketing transportations and logistics, manufacturing and distribution, development, travel and tourism, healthcare, insurance and banking, law firms, HR/IT, crisis communications, sports marketing and early stage start-ups.
As a strong proponent of community service, Michael has also been active in a number of businesses, civic and political organizations. He is on the Board of Directors at One Spark Ventures, Chair of The Jacksonville Chamber of Commerce Government Affairs, on the Florida Community College Foundation Board of Governors, and Board Member of The Cultural Council of Greater Jacksonville, Inc.
Pat was the third employee hired at Dalton over 25 years ago and he hasn't looked back since. Now a partner and Chief Creative Officer, Pat oversees the agency's overall creative product as well providing the creative vision and strategy for the agency. Not afraid to get his hands dirty, Pat leads by example, inspiring and directing his team of art directors, copywriters, designers and video editors to do the best possible work consistently. Lauded for his creative spirit, client collaboration skills and 80s dance moves, Pat has done award-winning work in all mediums and in every possible market category: including sports and entertainment, consumer package goods, retail, automotive, law enforcement and defense, and even music videos. Pat truly believes the best campaign is the campaign that brings results for his client.
Pat has lent his talents to numerous non-profits, as well as heading up Dalton Cares initiative which provides creative and account support for worthy local charities and causes.
Joining the Dalton Team in 2013, Bill brings a wealth of senior management and leadership experience to the Dalton Agency. With over 25 years of domestic and global experience working with a broad range of Fortune 500 clients, Bill brings big agency and big brand experience to Dalton. Bill is President of the Dalton Advertising Group, and manages operations in our four main offices, spearheads business development, manages client oversight, and inspires all who work with him. Prior to Dalton, Bill was President and Partner, at Kruskopf Coontz Advertising. In this role, he helped to strengthen brands for 3M, Optum Health, UnitedHealthcare, General Mills, Cargill, and Ameriprise. In addition, Bill has held senior positions at IPG and Omnicom agencies including Bozell, Mithun, Martin/Williams, and BBDO.
Recognized for his leadership, Bill has served as president and global chairman of AMIN, a global network of independent advertising agencies of which Dalton is a member. Committed to giving back, Bill currently serves on the advisory boards of Susan G. Komen Atlanta, and the Atlanta Community Food Bank. He has a B.A. in marketing and PR from the University of Northern Iowa.
Dave has been leading the strategic direction of the McDonald's Group since the first McDonald's Co-op came onboard almost 25 years ago. Currently, Dave oversees the management of McDonald's Team focused on strategy, business insights, media, creative execution, budgeting, field marketing and media relations for Co-ops from Central Florida to North Carolina. He first came to Dalton after successful career managing four radio stations, the Jaguars Radio Network and music research for the company's five U.S. markets. A former gymnast, and head gymnastic coach at University of Arizona, he loves to compete and win for his clients.
Over his distinguished career, Dave has been a Board Member, Chair of the Communications Coordinating Committee and Chairman of the National Board for the American Heart Association. He was appointed by President Bush to be the Chairman of the President's Council of Physical Fitness and is a current board member of the Alliance for a Healthier Generation.
Cantrece, our VP of Cultural Insights, brings 18-years of experience to Dalton, spearheading Strategic Planning & Analytics for the African American market, driving great ideas, rooted in data and observation that engages audiences and delivers measurable results. She manages a team of planners, data analysts and subject matter experts that amalgamate objectives, diverse analytic methods, and human insight to spark and bring new ideas, sound recommendations and relevant solutions to our clients.
Her dynamic experience building brand and creative strategies that deliver engaging ideas across multiple channels, makes her our go to person for cultural insight.
She is an active member across a number of client teams and a large contributor to new business opportunities. She is responsible for challenging conventional thought and providing a neutral point-of-view for communications strategies and planning, offering insight for complex client challenges. She works closely in a highly collaborative environment as a part of our leadership team, with researchers/analysts, the creative team and the community to develop break-through, insight-driven social cause programs and proactively uncovers new opportunities for current clients.
Cantrece currently serves as a board member for the Johnson Family YMCA (a place where she can contribute back to her childhood community), and is a member of the American Planning Association. She has held marketing strategies workshops to entrepreneurs and college students through the SBA, City of Jacksonville and Broward County. “I never forgot what my parents instilled in me, the value of knowing that if one becomes successful, it won’t come full circle if one doesn’t go back to their community, to provide hope and inspiration.”
Brendan is a homegrown talent at the Dalton Agency, having worked his way up from an entry level position in account services to now embracing the role of VP of Strategy and Planning. Brendan created the agency's proprietary branding process, and spearheads brand strategy and planning for existing and new clients, as well as providing clients digital strategy and integrated planning. His role in the rebrand of the American Heart Association is a prime example of his ability to take clients to the next level. Brendan also heads up our research division called D-Lab, moderating and managing primary research projects. Don't let his laid-back attitude fool you. He brings a level of passion for helping his client succeed that is unmatched. Recognized by his peers and the business community, Brendan was recently named in the 2017, “40 Under 40” issue by the Jacksonville Business Journal, honoring the best and brightest rising stars in the Jacksonville business community.
Brendan is a member of Wolfson Children's Hospital Development Council, and is a member of University of North Florida's Executive Advisory Committee to the Communications Department. Brendan holds a Master's Degree in Integrated Marketing from University of Wisconsin.
A creative force since joining Dalton in 2001, Kevyn holds the position of VP, Executive Creative Director. Kevyn is responsible for overseeing high-level concept development and full-scale branding efforts for an array of our clients such as The American Heart Association, McDonald's and Zoo Atlanta, just to name a few. As leader of the creative department, he inspires teams to produce creative, disruptive, strategically sound solutions across all media channels. Before Dalton, Kevyn served as Creative Group Head at the William Cook Agency generating award-winning campaigns on clients such as Winn Dixie, Jacksonville Jaguars and First Union. Passionate and nurturing, Kevyn gets the best out of his creative teams by maintaining a fun, positive working environment.
Kevyn served three years on the board of Family Foundations of Northeast Florida, dedicated to assisting low-income families to gain financial literacy.
With over 10 years at Dalton, Brian brings a steady hand, strategic thinking and a lot of good agency stories to the account side of Dalton. In his role of VP Account Services, Brian is responsible for managing accounts, nurturing client relationships, as well as developing and directing our team of talented account executives. A strong contributor in strategic planning and marketing-strategy development, Brian's led the charge on a host of current clients, as well as being an integral part of new business efforts. Before coming to Dalton, Brian held senior account management positions at Marco Group Advertising and Morgan and Partners. At Morgan, Brian oversaw many high-end, real estate accounts, including Tahoe Mountain Resorts, V at Las Vegas, and Cinnamon Beach, Florida.
Brian lives in St. Johns County with his wife and their 3 daughters and he knows far more about the Disney princesses than he ever thought he would.
A study in talent, smarts and perseverance, Bill began his career at Dalton as an intern in 2003 and over the years has earned the role of Vice President of the McDonald's Group. Bill manages our Orlando office, and oversees a variety of McDonald's initiatives, including guerrilla marketing, promotional tactics, and new-product launches. He also leads the strategic planning, budgeting, negotiating and executing of campaign and field marketing opportunities for the Golden Arches. Before concentrating on McDonald's business, Bill worked with many other clients, including the Jacksonville Jaguars, Advanced Disposal Systems, Imagine Orthodontics, Adamec Harley Davidson, Swisher International and the Super Bowl Host Committee. Both his team members and clients are drawn to his big personality and strong leadership.
Bill is on the Board of Directors for Ronald McDonald House Charities of Central Florida and is a member of their Cornerstone Society. He is also a proud member of the University of Florida Alumni Association.
A Creative Director with 20 years of industry experience, 14 with the Dalton Agency, Caleb manages a talented, diverse creative department, overseeing the day-to-day operations and output of the Jacksonville office. Caleb has consistently ideated powerful, engaging campaigns for an eclectic mix of clients including law enforcement and defense industry brands such as Colt, BAE Systems, and Point Blank. (As a Sherriff's office reserve for six years, Caleb can confidently say he understands the target audience). Not a one-industry-pony, Caleb has successfully developed integrated campaigns for the Jacksonville Jaguars, Space Coast Credit Union, Jacksonville Armada, and Smithfield Foods just to name a few. Before coming to Dalton, Caleb was a designer at Shepherd Marketing and Advertising in Jacksonville.
Our British import, Samantha oversees public relations department and social media team in the Atlanta office. As VP, PR Director, Sam is directly responsible for strategic business planning, business development and client oversight. For 15 years, Sam has managed the communications efforts of leading brands worldwide, first while working in London with Hill & Knowlton, one of the largest PR firms in the world. Samantha was CEO of Ant Hill Communications, heading up new business, agency management and strategic marketing programs. She's also held senior marketing positions at notable companies such as the Hauser Group, Delta Airlines, Philips Consumer Electronics, and 22 Squared. Her diverse client experience includes Sports Authority, Russell Athletic, Song airlines, Motorola Two Way Radios, Earthlink and many others.
Dedicated to philanthropy, Sam has performed pro-bono work for Advertising for Good as well as for the Atlanta Women's Foundation. She also volunteers for Atlanta Public Schools Parkside Elementary PTA with fundraising and education initiatives.
Jeremy joined Dalton as a social media manager and quickly ascended to VP of Social Media. Currently, Jeremy oversees all of our agency's social media accounts, as well as leading a large team of talented, ever-monitoring, tweeting, and posting social media managers. Jeremy has excelled at tackling large-scale, multifaceted projects and working with clients from a variety of industries. He has developed leading-edge social strategies and campaigns for national brands and regional brands such as McDonald's, Stein Mart, American Heart Association, Merlin Entertainments and Smithfield Foods. As a member of the management team, Jeremy is also a critical contributor and responsible for overall business development, planning and strategy. Previously, Jeremy was VP of Operations, and the founding member of the internet startup Xomba.com. There he did it all, including project management, staffing and business development.
Jeremy is a graduate of University of North Florida.
Ellen, our VP Account Director in our Atlanta office, brings 25-years experience to Dalton, spearheading integrated marketing efforts for a diverse roster of B2B and B2C clients in the financial, healthcare, and telecom industries. A natural motivator and client collaborator, Ellen currently manages cross-functional teams in integrated marketing efforts including digital, social, experiential and traditional advertising. Prior to Dalton, Ellen applied her leadership skills at the Kilgannon Group, managing an array of clients in the financial services, entertainment and non-profit sectors. Whether working with a global company like Cargill or Lonza, a regional player like SouthernLINC Wireless, or shepherding a new start-up, her passion for solving marketing challenges is infectious.
Ellen's love of music goes back a long way, having graduated from DePauw University School of Music, with a Bachelor's Degree in Music and Music Business.
Jo Ann has a distinguished background and a wealth of experience working in finance and accounting. Before coming to Dalton (where she “loves the energy”) in 2005, Jo Ann worked 20 years in the legal profession as a finance manager and legal administrator. Prior to that she even managed to run her own accounting business while raising her two daughters. Today she is an integral part of the Dalton Agency.
Here, Jo Ann is responsible for the business office, from agency financials to budgeting to client invoicing. Jo Ann also works with a team of talented individuals who help oversee human resources, IT management and facilities management. Basically she and her business staff make the agency run smoothly, and she does it with an ever-present smile.
A recent addition to Dalton, Kassi joins the team as the VP of Public Relations. Kassi has spent her career positioning and building brands, providing strategic vision, and managing campaigns for a diverse roster of clients. She is keenly focused on achieving positive results for her client’s bottom-line.
After more than a decade, Kassi returns to the Dalton Agency, where she started her career and served as an account executive from 2002 to 2005. Prior to her return, she served as the partner and president of MassMedia, an integrated communications agency headquartered in Las Vegas, Nevada. During her 11-year tenure at MassMedia, Kassi successfully expanded the agency’s national footprint resulting in unprecedented growth for the agency and its clients.
Kassi possesses an entrepreneurial spirit, with ability to build, motivate and inspire highly effective teams to deliver beyond expectations. As one of the leading communications strategists in the southwest, Belz was a frequent guest speaker for organizations such as the Medical Group Management Association, the Public Relations Society of America and the International Association of Business Communicators. In addition, she has served as a guest writer for multiple magazines and newspapers throughout the region. Belz was recognized for various awards including Top 40 Under 40, Woman to Watch and Public Relations Society of America’s (PRSA) PR Practitioner of the Year.
Kassi currently lives in Saint John’s, Florida with her husband, two sons and three dogs. She is an avid sports fan who bleeds orange and blue. On the weekends you can find her at the soccer field running up and down the side lines.
Telling authentic stories that connect on a higher level — We believe the best brands make an emotional connection with consumers. That's why we create brands that are memorable, sustainable, and uniquely your own. Logos, positioning, branding campaigns – they all work together to viscerally tell your story to create loyal converts, not just customers.
Market Research puts the idea, brand, or campaign to the test — Maybe you want a brand perception study. To test concepts. Or even get feedback on your pricing structure. We conduct primary research that will uncover the insights that drive smarter, more confident marketing decisions. We conduct surveys, awareness studies, online panels and, in our own research facility, focus groups and one-on-one interviews.
Sheparding your projects every step of the way — Part agency conduit. Part idea catalyst. Our Account Management team is your link to the agency, working hand-in-hand with you to achieve your goals. We coordinate resources, align strategy with creative and facilitate a high impact plan that will strengthen your brand – and bottom line.
Our creative team will tell your story in the most engaging way — How do you judge creative? To us, good creative is memorable and entertaining. It shifts consumer behavior, and compels audiences to engage with your brand. Our talented band of copywriters, art directors and designers craft the kind of creative that moves people to take action.
Get your message to the masses or that incredibly tough to reach niche — Part creative, part scientist, our media strategists and planners use market intelligence to reach your target audience at the right time, in the right place. Whether it's using traditional, digital, or paid social media, we'll create a strategic plan to build awareness and drive sales. Services include media planning and buying, search and PPC planning, research, reporting and optimization.
If it lives online, our digital team can create it — This is where technology, strategy and creative come together in perfect digital harmony to bring your brand experience to the web. Whether it's a fully responsive web site, digital banners or wide spectrum of digital solutions, we can target the right people, grow your reach and create more profitable relationships.
From strategic counsel to pitching media, our PR team can help shape public opinion — A great press release, article or story that gets media coverage and consumer attention is just the beginning. Our PR team acts as your strategic counsel, working to capture and position your company in the best possible light. All to help achieve your unique communication and business objectives.
Beyond likes and #hashtags, our social media team creates, monitors and manages the conversation — Social media is an ever-evolving, opportunistic, often precarious space. As an agency that recognized the power of social media early on, we're experienced in leveraging the power of social media to effectively reach your audience, provide information, manage the conversation, and facilitate conversions.
Content is king. Well, good content that is — Creating engaging, sharable content out of often complex information is fun to us, and well, efficient for you. Whether it's GIFs, infographics, or short videos, we're the ones to create content that gets the eyeballs. We concept, shoot and design original content that can work on all platforms for all audiences.
From concept to shoot to final cut — It's not enough to just dream up great video ideas. We have talented people in-house to shoot, edit, and produce a polished, professional, play-that-again video. We direct, edit, and provide post production services for any video project you might have in mind.